Meet the New Immigration Desk Website
Immigration Desk recognizes that obtaining intelligent, authoritative information on immigration can be daunting. The vast amount of information available on the internet can be overwhelming, making it difficult to find specific information. Some of what can be seen is really useful, while much of it is old and no longer relevant or just plain inaccurate.
Immigration Desk has always been a trusted source for visitors to find information on immigration and wants to remain that way. Visitors set high expectations, and the Immigration Desk always aims to exceed those expectations. Part of that process involves ensuring that current or prospective clients can quickly and accurately find the information they need on the Immigration Desk’s website. As such, a new, improved website has been carefully and deliberately created to better serve our clients’ needs.
On the new site, Immigration Desk provides the information clients and visitors need, whether it is a business hoping to employ foreign nationals or individuals wishing to bring loved ones to the United States. Immigration Desk now offers a broader range of general immigration information and a more intuitive interface for finding answers to specific immigration questions – all within a beautiful, user-friendly layout.
With that said, welcome to Immigration Desk’s new website. Here’s an overview of what visitors can expect.
From Old to New: Why Did Immigration Desk Mess with a Good Thing?
All good things do not have to come to an end, but they can be improved – that’s the primary rationale behind Immigration Desk’s decision to update its website. Immigration Desk is client-focused, so providing improved services for clients is part of Immigration Desk’s mission. With the new website, visitors gain many benefits, three of which involve:
- Improved user experience (UX);
- Engaging user interface (UI); and
- Intuitive navigability.
User Experience
User experience is essential because it is the means to fulfill a website visitor’s needs. Immigration Desk, as mentioned, aims to meet its clients’ needs in a meaningful and positive way. Immigration has incorporated several strategies into its user experience plan.
First, the website is made much more intuitive and easier to follow than the previous website. Immigration Desk has also considered the human element in this website more so than the older one. For instance, it’s known that users tend to spend most of their time above the fold; on this website, the focus remains above the fold. It is also known that details matter, and so the new website purposefully addresses essential information – from everything users see, hear, and do.
Also, the Immigration Desk still holds the belief that content will always be king. Immigration Desk has edited, rewritten, and drafted new content. Content is provided in accessible, digestible language. Processes are clearly explained. Challenges are analyzed and countered. The content found on Immigration Desk’s website has one purpose: to provide answers as thoroughly, as quickly, and as competently as possible so that your overall experience is rewarding.
User Interface
Immigration Desk’s old website was just that: old. It required a new user interface to complement positive user experiences. To do so, the Immigration Desk sought to provide:
- An intuitive design
- Familiarity
- Responsiveness
- Clarity
- Empathy
- Minimalism
With these and other UI characteristics, Immigration Desk’s website has been enabled to facilitate effective interaction between the user and the website. The clean design, engaging visuals, and responsive design make interacting on the new website as opposed to the old website (and other websites) so pleasing and helpful.
Navigability
Navigation menus have always been the key to nicely and properly organized content. It has always been the means to find the information a user seeks. Yet still, even the best and most well-organized navigation menus require manual searching unless the website has limited or next to no content.
Immigration Desk, however, has a lot of valuable content. Immigration is a complex subject, and the Immigration Desk aims to provide comprehensive information and answers that employers, agencies, and individuals need to ensure a smooth immigration experience (or as close to it as possible).
To that end, Immigration Desk has not only organized its navigation menus using a tier system, but it has also added additional features.
- Better navigability. A user can be on any page but easily use an action button to open up new sections on topics like visas or client services.
- Search feature. You can now use a very convenient search field to input any keyword, and all pages returned will be organized according to relevance.
- Custom post types. The new Immigration Desk website has created custom post types for visa types and services, making it easier to search and identify relevant content.
The new Resources page best exemplifies and incorporates these new navigation and search capabilities. Not only can visitors search by content type and topic, but they can also see the different types of resources on each visa page. For example, if a visitor searches for information on H1-B visas but wants only newsletters on the same, the search will return all newsletters related to the H1-B visas.
New Features that Render a More Responsive Experience
When a person considers what makes a website responsive, they think of mobile-friendliness. Immigration Desk’s new website, unlike its old one, is definitely mobile-ready. More and more people use their phones to search for information on the go, and that is no different when it comes to immigration matters. From employers to entertainers to anyone with a busy life, which is pretty much most people, having access to information at their fingertips is critical. Immigration Desk is, therefore, pleased to offer a new, dynamic website that is easily and conveniently accessible by phone.
But, like above, there’s more to it if a law firm wants to provide a responsive experience to visitors. Immigration Desk does so.
As an example, imagine an employer who wants immediate proof of an attorney’s qualifications. On pretty much any Immigration Desk page, a visitor can obtain much-desired social proof by viewing badges that testify to the law firm’s capabilities, experience, and respectability.
As another example, imagine an H1-B applicant who is so thrilled or so annoyed by their experience with an immigration attorney that they want to leave a review in real-time without searching for a way to do so. Immigration Desk allows users to leave testimonials directly on the site.
Immigration Desk recognizes that people are busy, and so the more responsive a site is, the better their experience will be. Again, the Immigration Desk’s mission is to make the immigration process easier for everyone, and its website is an integral part of this mission.
Who Benefits from the Improved Immigration Desk Website?
Everyone benefits from Immigration Desk’s improved website, including Immigration Desk. It is a tool that can help provide real information to clients and visitors alike. It is a way for the Immigration Desk to provide a positive experience, especially when it is a prospective client’s first introduction to the law firm or even the immigration process.
At the Immigration Desk, it’s believed that informed clients make better decisions for themselves and make the attorney-client relationship stronger. So, to that end and to reiterate: welcome to Immigration Desk’s new and improved website. It was designed specifically for companies and people serious about obtaining smart, reliable, comprehensive information on immigration.
